Die Messung von Nutzen und subjektiven Wahrscheinlichkeiten : ein Vorschlag zur Operationalisierung der Rational Choice Theorie

The measurement of utility and subjective probability : a proposal for the operationalization of rational choice theory

[journal article]

Best, Henning

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Abstract	'Bislang sind in der empirischen Sozialforschung nur recht wenige direkte Anwendungen der Theorie rationalen Handelns (RCT) zu finden. Um solche empirischen Anwendungen zu erleichtern, wird ein ausgearbeiteter Vorschlag zur Operationalisierung und Messung der zentralen RC-Variablen präsentiert. Im Zentrum steht die Messung von Nutzen und subjektiven Wahrscheinlichkeiten im Sinne der Wert-Erwartungs- / SEU-Theorie. Am Beispiel einer Untersuchung zur Umstellung auf ökologische Landwirtschaft werden die Ergebnisse der Messmethode diskutiert.' (Autorenreferat) 'To date only a small number of direct applications of rational choice theory (RCT) can be found in empirical social research. In order to facilitate such empirical applications an elaborate proposal for the measurement and operationalization of central RC-variables is presented. The paper focuses on the measurement of utility and subjective probabilities, which in turn enable a direct empirical assessments of SEU-values. The measurement methodology and its result are discussed using an empirical study on the adoption of organic farming as an example.' (author's abstract)\|
Keywords	agriculture; action; alternative; application; measurement; Federal Republic of Germany; farmer; organic farming; Hesse; Lower Saxony; North Rhine-Westphalia; empirical social research; utility; action orientation; action theory; operationalization; rationality; rational choice theory; probability
Classification	General Concepts, Major Hypotheses and Major Theories in the Social Sciences; Research Design; Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Method	applied research; empirical; quantitative empirical; basic research; development of methods; theory application
Document language	German
Publication Year	2007
Page/Pages	p. 183-212
Journal	Methoden, Daten, Analysen, 1 (2007) 2
Status	Published Version; reviewed
Licence	Deposit Licence - No Redistribution, No Modifications
Document Type	journal article

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