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Die Messung von Nutzen und subjektiven Wahrscheinlichkeiten: ein Vorschlag zur Operationalisierung der Rational Choice Theorie
The measurement of utility and subjective probability: a proposal for the operationalization of rational choice theory
[journal article]
Abstract 'Bislang sind in der empirischen Sozialforschung nur recht wenige direkte Anwendungen der Theorie rationalen Handelns (RCT) zu finden. Um solche empirischen Anwendungen zu erleichtern, wird ein ausgearbeiteter Vorschlag zur Operationalisierung und Messung der zentralen RC-Variablen präsentiert. Im Z... view more
'Bislang sind in der empirischen Sozialforschung nur recht wenige direkte Anwendungen der Theorie rationalen Handelns (RCT) zu finden. Um solche empirischen Anwendungen zu erleichtern, wird ein ausgearbeiteter Vorschlag zur Operationalisierung und Messung der zentralen RC-Variablen präsentiert. Im Zentrum steht die Messung von Nutzen und subjektiven Wahrscheinlichkeiten im Sinne der Wert-Erwartungs- / SEU-Theorie. Am Beispiel einer Untersuchung zur Umstellung auf ökologische Landwirtschaft werden die Ergebnisse der Messmethode diskutiert.' (Autorenreferat)... view less
'To date only a small number of direct applications of rational choice theory (RCT) can be found in empirical social research. In order to facilitate such empirical applications an elaborate proposal for the measurement and operationalization of central RC-variables is presented. The paper focuses o... view more
'To date only a small number of direct applications of rational choice theory (RCT) can be found in empirical social research. In order to facilitate such empirical applications an elaborate proposal for the measurement and operationalization of central RC-variables is presented. The paper focuses on the measurement of utility and subjective probabilities, which in turn enable a direct empirical assessments of SEU-values. The measurement methodology and its result are discussed using an empirical study on the adoption of organic farming as an example.' (author's abstract)|... view less
Keywords
utility; organic farming; probability; action theory; farmer; measurement; Federal Republic of Germany; rational choice theory; rationality; North Rhine-Westphalia; operationalization; action; Lower Saxony; agriculture; empirical social research; Hesse; alternative; action orientation; application
Classification
General Concepts, Major Hypotheses and Major Theories in the Social Sciences
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Research Design
Method
theory application; applied research; empirical; development of methods; quantitative empirical; basic research
Document language
German
Publication Year
2007
Page/Pages
p. 183-212
Journal
Methoden, Daten, Analysen (mda), 1 (2007) 2
ISSN
2190-4936
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications