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Pre-Election Campaign Communication and Publicity: Political Phenomenon, Structure, and Functions

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Korolko, Valentyn

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Further Details
Corporate Editor Institute of Sociology of the National Academy of Sciences of Ukraine
Abstract From political practitioners’ point of view the pre-election campaign publicity is a complicated political phenomenon and at the same time the process built upon the rules of political communication that fulfills a number of consistent functions during campaign. Among these functions are: political party, new election bloc or separate candidate’s name identification; election bloc and can didate’s im age building; election platform identification, issue development and exploitation; campaign messages symbolization and advertising as well as others. The author came to the conclusion that these types of factors in most cases motivate voter choices in elections in Ukraine.
Classification Political Process, Elections, Political Sociology, Political Culture; Mass Communication
Collection Title Ukrainian Sociological Review 2002-2003
Editor Golovakha, Yevhen
Document language English
Publication Year 2005
City Kiev
Page/Pages p. 3-26
ISBN 966-02-3514-3
Status Published Version; reviewed
Licence Deposit Licence - No Redistribution, No Modifications