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Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram [journal article]
Source: Media and Communication, 10 (2022) 1. p.185-197
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Author(s): Castillo-Abdul, Bárbara; Pérez-Escoda, Ana; Núñez-Barriopedro, Estela
Source: Media and Communication, 10 (2022) 1. p.185-197