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The cultural congruency effect: culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages [journal article]
Source: Journal of Experimental Social Psychology, 45 (2009) 3. p.535-541
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Author(s): Uskul, Ayse K.; Sherman, David K.; Fitzgibbon, John
Source: Journal of Experimental Social Psychology, 45 (2009) 3. p.535-541