Hits 11-20 within 29 documents
Traveler segmentation through social media for intercultural marketing purposes: the case of Halkidiki [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 1. p.15-23
Festivals and destination marketing: an application from Izmir City [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 1. p.9-14
Nutzung des Kulturerbes als touristische Entwicklungsressource in den Grenzräumen der Großregion und der Oberrheinregion [collection article]
Source: Verl. d. ARL, 2018
(Arbeitsberichte der ARL, 20)
Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.25-29
The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.8-16
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Extending tourism marketing: Implications for targeting the senior tourists' segment [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 1. p.36-42
Effects of co-creation in a tourism destination brand image through twitter [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 2. p.3-10
Sieving tourism destinations: Decision-making processes and destination choice implications [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.33-43
The influence of eWOM credibility on visit intention: An integrative moderated mediation model [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.54-63