Hits 31-33 within 33 documents
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317
"Little Vienna" or "European avant-garde city"? Branding narratives in a Romanian city [journal article]
Source: Journal of Urban and Regional Analysis, 11 (2019) 1. p.19-34
The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable [journal article]
Source: Path of Science, 10 (2024) 1. p.3015-3024