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The analytical potentials of survey trend data from market research: the case of German media analysis data
Die analytischen Möglichkeiten von Trendumfragen aus der Marktforschung: der Fall der Media-Analysen
[journal article]
Abstract 'Der Aufbau und die Inhalte der Media Analyse, einer Wiederholungsbefragung der Marktforschung zur Mediennutzung wird beschrieben. Danach wird das analytische Potential dieser Daten an der Frage illustriert, ob die Einführung des Dualen Rundfunksystems nach 1984 die Präferenz der Bevölkerung für TV ... view more
'Der Aufbau und die Inhalte der Media Analyse, einer Wiederholungsbefragung der Marktforschung zur Mediennutzung wird beschrieben. Danach wird das analytische Potential dieser Daten an der Frage illustriert, ob die Einführung des Dualen Rundfunksystems nach 1984 die Präferenz der Bevölkerung für TV gesteigert hat - was in der Tat zutrifft.' (Autorenreferat)... view less
'The design and the content of the Media Analyse, a repeated survey of media use for the purposes of market research, are described. Then, the analytical potential of these data is demonstrated by examining the question whether the introduction of the Dual Broadcasting System in Germany after 1984 h... view more
'The design and the content of the Media Analyse, a repeated survey of media use for the purposes of market research, are described. Then, the analytical potential of these data is demonstrated by examining the question whether the introduction of the Dual Broadcasting System in Germany after 1984 has increased the preference for TV in the population - which indeed it has.' (author's abstract)... view less
Keywords
dual system; longitudinal study; utilization; Federal Republic of Germany; television; survey research; market research; trend
Classification
Research Design
Method
descriptive study; development of methods; basic research
Document language
English
Publication Year
2009
Page/Pages
p. 49-61
Journal
Historical Social Research, 34 (2009) 1
DOI
https://doi.org/10.12759/hsr.34.2009.1.49-61
ISSN
0172-6404
Status
Published Version; peer reviewed